Privacy Policy
This Privacy Policy describes how we collect and process your personal data across website, devices, products, services, Magic Deal online shop web site and applications that link to this Privacy Policy. Magic Deal is processing personal data collected and processed through the Magic Deal services.
What personal customer data is collected:
We collect your personal data to provide and constantly improve our products and services. The personal data that we collect are: Data you provide directly to us. We receive and store any data you provide to us in connection with the Magic Deal services. Data that is collected automatically: we automatically collect and store certain categories of data about your use of the Magic Deal services, including your interaction with the content and services available through the Magic Deal services. Data received from other sources: we may receive information about you from other sources, such as from our couriers regarding updated delivery and address information, which we use to update our system.
For what purposes does Magic Deal process your personal data:
We process your personal data to operate, provide and improve the Magic Deal services. These purposes include: Purchase and delivery of products and services. We use your personal data to receive and manage orders, provide products and services, process payments and communicate with you regarding your orders, products, services and promotional offers. Provide and improve the Magic Deal services and resolve any issues related to them. We use your personal data to provide functionality, analyze performance, fix errors, and improve the use and efficiency of the Magic Deal services. Suggestions and customization. We use your personal data to suggest features, products and services that may be of interest to you, to identify your preferences and to personalize your experience with the Magic Deal services.
Advertising
We use information such as your interactions with Magic Deal web site, content, and services to show you interest-based advertising about features, products, and services that may be of interest to you.
Prevention of fraud and credit-related risks
We process personal data to prevent and investigate fraud and abuse to protect the security of our customers, Magic Deal and others. We may also use credit ratings to assess and manage credit-related risks.
Comply with legal obligations
In some cases we collect and use your personal data to comply with our legal obligations.
Communicate with you
We use your personal data to communicate with you regarding the Magic Deal services.
Purposes for which we ask for your consent
We may also ask for your consent to process your personal data for specific purposes that we will notify you of. Where you consent to our processing of your personal data for a specific purpose, you may withdraw your consent at any time and, in that case, we will cease to process your data for that purpose.
How are cookies and other identification tools managed
We may use "cookies" and other similar tools to improve your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display advertising. Approved third parties can also use these tools in connection with our display of ads.
Transactions Involving Third Parties
We make available to you services, products, applications, or skills provided by third parties for your use on or through the Magic Deal services.
Third Party Service Providers
We can use other companies and individuals to perform certain activities on our behalf. For example, to fulfill orders for products or services, deliver packages, send postal mail and email, remove recurring information from customer lists, analyze data, provide marketing assistance, provide search results, and provide links (including paid advertisements and links ), process payments, transmit content, evaluate and manage credit risks and provide customer support services. These third party service providers only have access to the personal data that is necessary to carry out their activities, but will not be able to process the data of which they become aware for any further purposes. Furthermore, these third parties are required to process the personal data of which they become aware in accordance with this Privacy Policy and applicable data protection regulations.
Business Transfers
As our business continues to develop, we may sell or buy other businesses or services. Typically, in such transactions, customer data is part of the company assets that are transferred, but remains subject to the content of the previous privacy policy that may be applicable (unless, of course, the customer consents otherwise). If Magic Deal Ltd were acquired by a third party, personal customer data would naturally be among the transferred assets.
Protection of Magic Deal
We disclose account and other personal data when we believe such disclosure is in compliance with legal requirements; to enforce or apply our general conditions of use and sale and other agreements; or to protect the rights, property, or safety of Magic Deal, our users, or others. The above includes the exchange of information with other companies and organizations that provide fraud prevention or credit risk reduction.
How is the security of your personal data guaranteed
We design our systems with your security and privacy in mind. We are committed to protecting the security of your personal data during its transmission by using encryption protocols and programs. We comply with the payment card industry data security standard (PCI DSS) when handling your credit card information. We maintain physical, electronic and organizational security measures in connection with the collection, storage and disclosure of our customers' personal data. Our security procedures mean that we may ask you to verify your identity before disclosing any personal information to you. Our devices offer security features to protect them from unauthorized access and data loss. You can control these features and configure them according to your needs.
It is important that you take appropriate measures to prevent unauthorized access to your password and your computers, devices and applications. We recommend using a unique password for your Magic Deal account that you don't use for other online accounts. Always make sure you are logged out when you finish using a computer shared with other users.
How is advertising managed
Third-Party Advertisers and Links to Other Websites: The Magic Deal services may include third-party advertisements and links to other websites and applications. Third-party advertising partners may collect information about you when you interact with their content, advertising and services.
Use of third-party advertising services
We provide information to third-party advertising companies to help them show you more useful and relevant advertising on Magic Deal Ltd, Sofia, Dunav Street n 35, Bulgaria,and to measure the effectiveness of the ads. In doing so, we never share your name or other information that can directly identify you. We can use an advertising identifier such as cookies or device identifiers, or code derived from applying irreversible encryption to other information such as your email address.
What personal data you can access
You can access your data which includes your name, your address, your payment options, your profile information your settings and purchase history.
Can minors use Magic Deal Services
Magic Deal does not sell products to minors. We sell children's products that can only be purchased by adults. If you are under 18, you may only use the Magic Deal services with the involvement of a parent or guardian.
How long do we keep your personal data
We retain your personal data to enable you to continuously use the Magic Deal services for as long as necessary to fulfill the purposes described in this privacy policy, as required by law such as for tax and accounting purposes, or as otherwise communicated to you. For example, we retain transaction history so you can review the purchases you have made (and repeat orders if you wish) and which addresses you have requested orders be shipped to, as well as to improve the appropriateness of the products and content we recommend.
The legal bases we use depend on the specific purpose for which we process personal data. We use the following legal bases for processing personal data:
Performance of a contract when we provide you with products or services, or communicate with you about them. This legal basis includes where we use your personal data to receive and manage orders, provide products and services and process payments. Legitimate business interest and protection of our customers' interests when we improve Magic Deal's services when we detect and prevent fraud and abuse in order to protect the safety of our customers, ours or third parties and when we provide you with interest-based advertising.
Your consent
When we ask for your consent to process your personal data for specific purposes that we communicate to you. Where you consent to our processing of your personal data for a specific purpose, you may withdraw your consent at any time and, in that case, we will cease to process your data for that purpose.​
Compliance with a legal obligation when we use your personal data to comply with a legal obligation. For example, we collect location and bank account information from third-party sellers for identification purposes.
These and other legal bases depending on the purpose for which we use your personal data.
Since our operations are constantly changing, our privacy policy is also subject to change. We recommend that you check our site frequently for any changes. Our current privacy policy applies to all data we have about you and your account, unless otherwise stated.
You provide us with your data when: you search for products or services in our stores; add or remove an item from your cart, place an order through or use the Magic Deal services; provide data in the My account section. The issuing of the electronic invoice relating to an order will be communicated to you; Configure your settings, provide permissions to access data, or interact with your device or another Magic Deal service; communicate with us; fill-up a form; participate in community features, post and rate reviews.
Data we collect automatically
We collect and analyze data such as, for example: the Internet Protocol (IP) address used to connect your computer to the Internet; your login, email address and passwords; the location of your device or computer; device metrics, such as when a device is in use, application usage, connectivity data, and any errors or failures; your device model and time zone settings; content acquisition and usage history, which we sometimes combine with similar information collected from other customers to create features such as "best sellers"; the complete URL (Uniform Resource Locators) path (including date and time); the number of cookies; the products and/or content you viewed or searched for; page loading times, download errors, duration of navigation on certain pages and interaction information with pages (such as scrolling, clicks and cursor movements on pages); we may also use device identifiers, cookies and other technologies on devices, applications and on our web pages to collect browsing, usage or other technical information for fraud prevention purposes.
Data we collect from other sources
We may receive data from other sources such as, for example: updated delivery and address information from our couriers or other third parties, which we use to update our records and to deliver future orders or future communications to you more easily; information relating to your interactions with products and services offered by our subsidiaries; search results and links, including paid advertisements.
Data you can access
Through the Magic Deal services you can access certain data such as, for example: the status of recent orders (including service subscriptions); complete order history; personally identifiable information (which includes name, email, password, communication preferences and personalized advertising preferences, address book and 1-Click settings); your payment settings (which include credit card information and promotional codes, gift cards, and account balance); your email notification settings (which include product availability alerts, deliveries, special occasion alerts and newsletters); suggestions and recently viewed products that are the basis for suggestions (including Recommended for you and Improve suggestions for you); shopping lists; your content, devices, services and related settings, and interest-based communications and advertising; content you have recently viewed your profile.